SJAM continues to emphasize on youth development in its policy and programme developments. With more than seventy-five percent of our membership consisting of cadets below eighteen years old, the organisation is duty bound to mould the minds of these members as future leaders of the organisation and country.
Besides First Aid training, cadets are exposed to other leadership development programmes such as foot-drill, public speaking and proficiency badges scheme to instill and nurture all-round development. St. John Ambulance also work closely with other voluntary, government and non-governmental organisations such as the Ministry of Youth and Sports, Majlis Belia Malaysia (Malaysian Youth Council) and Majlis AIDS Malaysia (Malaysian AIDS Council) to promote the Rakan Muda youth programme and health awareness campaigns.
SJAM is one of a few voluntary organisations that are highly regarded in youth development and in this respect, the National Headquarters together with State and Area headquarters will push for the youth development agenda.